Embrace Life And
CHALLENGE the status quo.

More About the Brand


More About Us
My perspective is better than most people's. That's because I climb towers for a living and fish in 40 foot seas. I'm an adventure seeker who understands how dangerous life can be but how important it is to live it anyway.

I have been a police officer for nearly 20 years. I have had some awesome fun times in my career and I would not change a day. Not even now. I do what I do because I honestly feel I am where I am for a reason. I keep that thought knowing people still need me, and I will be here for those that do.

"I promise to never be out-hustled. I will sacrifice my body for my team. I will always choose grit over flash, substance over style. I will work, sweat and suffer, so that my team can shine. I am an Iceman player."


Inspiring Others

It's about living your best life. Don't be afraid. Be inspired.
Whatever you do and wherever you go in life, don't get stuck on the "what if?"

Stay Inspired By Staying Connected.

Hey! We're just getting started! You can't even begin to imagine what we've got planned next. So, stay connected with us. Let's break down the barriers together. Living your best life is a journey and we're glad you're on this journey with us.