LIFE IS DANGEROUS. LIVE IT ANYWAY. partnered with three local restaurants to show support of our hometown heroes throughout Northeast Florida who continue to work the front lines during the pandemic. “As we enter the one year mark of this global pandemic and the devastating effects it continues to have, we recognize that our first responders are part of a profession who have been impacted significantly,” shared Chris Claudio, one of the owners of LIFE IS DANGEROUS. LIVE IT ANYWAY., “They embody our movement and it’s important for us to show these heroes how much they are appreciated.” 

The appreciation lunch took place on Thursday, February 18th at Whiskey Jax, The Yards and The Southern Grille. LIFE IS DANGEROUS. LIVE IT ANYWAY. invited dozens of agencies including firefighters, police officers, paramedics, emergency medical technicians, and other first responders who are risking their lives every day to save others.

“COVID 19 is bringing a layer of complexity to an already risky job for many of these first responders as they continue to treat patients,” said Tom Gibson, an owner of LIFE IS DANGEROUS. LIVE IT ANYWAY., “We know life is inherently dangerous. Every morning these community servants wake up knowing they will face danger head on but they live their lives anyway.”

View our television interview:

About Us: LIFE IS DANGEROUS. LIVE IT ANYWAY. is a lifestyle brand and movement encouraging Americans to live their best life. As we continue through a global pandemic, we encourage people to live safely and responsibly. We also understand that life is about experiences. The ones that get your heart racing. The experiences that bring value to our lives are the ones where we take chances. They are the moments when you have to take a deep breath and just move forward without looking back. It takes courage. It takes confidence. It takes a fearless and adventurous spirit to be bold. And in that moment it’s important to recognize you are inspiring others to do the same. You are challenging the status quo and living your best life because…LIFE IS DANGEROUS. LIVE IT ANYWAY. Be a part of our movement.

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