About Us


What does #liveitanyway really mean?

You don’t have to look far beyond the tip of your nose to find fear. Whether it’s on the news, in your social media feed, a conversation with a friend or just part of the fiber of your being – we face fear every day. It seems, however, in our current American culture fear is as powerful and prevalent as the air we breathe. Living through a pandemic and fiercely fighting efforts to defund those on the front line, speaking our political opinions for fear of being perceived as a stereotype, or traveling outside our comfort zones for fear of the unknown.

LIFE IS DANGEROUS

HOW WE GIVE BACK

YOUr STOrIES…The Pulse of Who We Are

YOU are the pulse of this movement. YOU are the purpose of this mission. YOU are demonstrating every day in your actions that LIFE IS DANGEROUS In your communities, at work, at home, on the field, in the office, at the gym and everywhere you go, you understand the deep sense of purpose to passionately embrace today because tomorrow isn’t promised.

"MY PERSPECTIVE IS BETTER THAN MOST PEOPLE'S. THAT'S BECAUSE I CLIMB TOWERS FOR A LIVING AND FISH IN 40 FOOT SEAS. I'M AN ADVENTURE SEEKER WHO UNDERSTAND HOW DANGEROUS LIFE CAN BE BUT HOW IMPORTANT IT IS TO LIVE IT ANYWAY."

-Andrew
I’VE ALWAYS TAKEN RISKS. FROM TRANSFERRING HIGH SCHOOL, MOVING TO A FOREIGN COUNTRY TO PLAY FOOTBALL OR INVESTING MONEY INTO GYMS, I BELIEVE IN LIFE THERE ARE RISKS IN EVERYTHING THAT WE DO. WALKING ACROSS THE STREET CAN BE DANGEROUS. LIFE IS DANGEROUS. LIVE IT ANYWAY.

-John
"FROM A YOUNG AGE, I ALWAYS WANTED TO LIVE A LIFE OF ADVENTURE – WHETHER THAT MEANT SEEING THE WORLD OR DOING NEW AND CHALLENGING THINGS. I’VE BEEN BLESSED WITH GOOD HEALTH AND THE ABILITY TO DO SO MUCH OF WHAT I’VE WANTED TO DO. I SERVED MY COUNTRY AS A MARINE, I’VE SKIED DOWN MOUNTAINS, RUN MARATHONS, HIKED PATAGONIA AND SO MUCH MORE. I’VE LOVED EVERY MINUTE OF IT, AND I’M HOPING I’LL ALWAYS BE UP FOR THE NEXT ONE!"

-Bryan
I HAVE BEEN A POLICE OFFICER FOR NEARLY 20 YEARS. I HAVE HAD SOME AWESOME FUN TIMES IN MY CAREER AND I WOULD NOT CHANGE A DAY. NOT EVEN NOW. I DO WHAT I DO BECAUSE I HONESTLY FEEL I AM WHERE I AM FOR A REASON. I KEEP THAT THOUGHT KNOWING PEOPLE STILL NEED ME, AND I WILL BE HERE FOR THOSE THAT DO.

-Janet
"AS A FORMER PARATROOPER IN THE US ARMY AND A VETERAN OF MULTIPLE OPERATIONS, MY LIFE WAS DANGEROUS ON A DAILY BASIS. I STILL ENCOUNTER FEAR, WHETHER IT’S STARTING A NEW BUSINESS, INTERACTING SOCIALLY DURING A PANDEMIC OR SCARIEST OF ALL, BEING A PARENT TO TEENAGERS. I LEARNED LONG AGO THAT LIFE IS DANGEROUS BUT NOTHING IS GOING TO STOP ME FROM LIVING MY BEST LIFE."

-Tom
"I PROMISE TO NEVER BE OUT-HUSTLED. I WILL SACRIFICE MY BODY FOR MY TEAM. I WILL ALWAYS CHOOSE GRIT OVER FLASH, SUBSTANCE OVER STYLE. I WILL WORK, SWEAT AND SUFFER, SO THAT MY TEAM CAN SHINE. I AM AN ICEMAN PLAYER."

-Cameron

Stay Inspired By Staying Connected.

Hey! We're just getting started! You can't even begin to imagine what we've got planned next. So, stay connected with us. Let's break down the barriers together. Living your best life is a journey and we're glad you're on this journey with us.