LIFE IS DANGEROUS. LIVE IT ANYWAY. is a national movement encouraging Americans to live their best life. The lifestyle apparel brand launched in December 2020 and has since been found on celebrities, TV personalities, firefighters, police officers, first responders, teachers, fisherman, athletes and more. “The momentum behind this movement is very exciting,” shared Bryan Rhode, Veteran and an owner of the company, “LIFE IS DANGEROUS. LIVE IT ANYWAY. is something everyone can relate to. Whether it’s fighting a disease like cancer, overcoming personal fears or just living through a pandemic, we know people are struggling. We want to help motivate and encourage people.”
A portion of the proceeds from all sales benefit Folds of Honor, a 501C(3) nonprofit organization, that provides educational scholarships to the families of military men and women who have fallen or been disabled while on active duty in the United States armed forces. Their educational scholarships support private educational tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents.
LIFE IS DANGEROUS. LIVE IT ANYWAY. also donates a portion of its proceeds to The Fire Watch, a veteran suicide prevention organization. The Fire Watch, based in Northeast Florida is fighting to end veteran suicide. Their team unites war fighters and allies to swiftly activate local assets, stand watch, and build a life-saving network.
ACE Scholarships is also a recipient of sales proceeds from LIFE IS DANGEROUS. LIVE IT ANYWAY. The nonprofit organization provides educational scholarships and supports private educational tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents.
“This is a feel good movement,” shared Tom Gibson, Veteran and an owner of LIFE IS DANGEROUS. LIVE IT ANYWAY., “It starts with people supporting each other through sharing their stories about how they’re overcoming fears or living a life that is fearless. It continues with spreading that message by wearing our logo. And it goes even further because every purchase helps someone in need.”
About Us: LIFE IS DANGEROUS. LIVE IT ANYWAY. is a lifestyle brand and movement encouraging Americans to live their best life. As we continue through a global pandemic, we encourage people to live safely and responsibly. We also understand that life is about experiences. The ones that get your heart racing. The experiences that bring value to our lives are the ones where we take chances. They are the moments when you have to take a deep breath and just move forward without looking back. It takes courage. It takes confidence. It takes a fearless and adventurous spirit to be bold. And in that moment it’s important to recognize you are inspiring others to do the same. You are challenging the status quo and living your best life because…LIFE IS DANGEROUS. LIVE IT ANYWAY. Be a part of our movement.